Technology Sets Us Apart
 Today, 86% of home buyers use the Internet as part of their search process before they even start looking for a specific home. Coldwell Banker recognizes the need for a true internet marketing strategy - a strategy that's going to help you sell homes with more ease and efficiency, putting you online, readily finding and talking to buyers on a daily basis. Coldwell Banker has made that commitment to you through our overall marketing approach, where technology is a key component to getting homes sold.
LeadRouter
Connect with home buyers instantly! This "real time" innovative tool, available exclusively to you at Coldwell Banker, sends all leads from pittsburghmoves.com, coldwellbanker.com, and REALTOR.com immediately to your cell phone. Your phone rings within seconds of a buyers' interest and literally reads their email to you over the phone - allowing you to provide quick, knowledgeable responses about the homes you're selling in the most direct way you can - before meeting them in person.
Driving buyers online
Rest assured that your home is being seen online. That's because Coldwell Banker bids on key real estate search terms every day on sites such as Yahoo, Google, and other popular search engine pages. This gives Coldwell Banker's websites, and you, the advantage of being positioned at the top of the results list, driving more online shoppers to see your property and increasing the chances of buyers finding your listings.
Pittsburghmoves.com
Pittsburghmoves.com averages more than 250,000 visits per month and has been recognized as the most user friendly local real estate website. This award-winning site showcases homes through open house searches, featured home page listings, virtual and guided audio tours and much more.
ColdwellBanker.com
This website is ranked as the leading real estate brand website in the industry, with more than 875,000 potential buyers per month visiting the site.
Openhouse.com
Use this promotional webpage to capture potential buyers every time they log onto this site. Openhouse.com lets future homeowners see what's happening when and where, and with your property being listed, you can feel confident that many house hunters are coming to see it!
REALTOR.com
Coldwell Banker has forged an unprecedented partnership with REALTOR.com. Since buyers spend 86% of their online search time at REALTOR.com, Coldwell Banker takes advantage of the REALTOR.com marketing effort, including the following programs:
Featured Homes
These homes are displayed at the top of the page with a color photo and pricing details in as little as seven days after its listing, allowing it to be viewed first - and 20 times more often than other listings.
Showcase Enhanced Listings
This type of listing includes six photos, detailed property descriptions and your contact information as the listing agent on REALTOR.com. Since fewer than 10% of all listings are showcase enhanced, your listing will stand out from the crowd.
The Power of Six
Many consumers refuse to view homes online that have one or no photos. By contrast, listings with six photos are viewed by 299% more often than homes without multiple photos. Our partnership with REALTOR.com ensures that you have the opportunity to display your listings with six photos.
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