LeadRouter™

Technology Sets Us Apart
The right mix of technology and resources combined with unrivaled web site partnership provides you with the eMarketing Advantage you need to make your career a success.

Click here to view an interactive guide to our e-Marketing Advantage

Location, Location, Location
 

Today, 87% of home shoppers use the Internet as part of their home search. Suddenly, real estate marketing favors one type of agent – a Coldwell Banker agent. We feature
your listings on the world’s top real estate websites, including PittsburghMoves.com, ColdwellBanker.com, ColdwellBankerPreviews.com, AOL® Real Estate, Cyberhomes.com, Enormo.com, FrontDoor.com, Google Base™, Homes.com, HomeFinder.com, IHT.com, NewYorkTimes.com, OpenHouse.com, REALTOR.com®, Trulia.com, WallStreetJournal.com, Yahoo! Real Estate™ and Zillow.com

Company Websites
  PittsburghMoves.com
PittsburghMoves.com is a powerful consumer website for Coldwell Banker Real Estate Services in Greater Pittsburgh and Western Pennsylvania. The site receives more than 4 million page views per month and visitors can link to the free personal website we provide for each of our agents.

ColdwellBanker.com
Our national site features over 1,000 Coldwell Banker offices, 54,000 Sales Associates and nationwide listings. Named the Best Real Estate Web Site by the Web Marketing Association in 2006, ColdwellBanker.com receives over 15 million unique visits a year2 offering a tremendous potential for leads.

ColdwellBankerPreviews.com
Award-winning in its own right5, ColdwellBankerPreviews.com features more than 15,000 luxury property listings, an exceptional home inventory that attracts affluent buyers worldwide. In addition to finding your home’s listing online, visitors to ColdwellBankerPreviews.com can access up-to-date information on the surrounding community, schedule an open house, or print maps and driving directions. No wonder it attracts more than one million visitors a year from more than 100 countries.

OpenHouse.com
OpenHouse.com is one of the most recognized web address for open houses. It features property details, multiple photos and mapping capability for upcoming open house events for every Coldwell Banker Residential Brokerage listing with an open house on ColdwellBankerMoves.com.

Strategic Partnerships

Realtor.com
REALTOR.com® is the Internet’s number 1 real estate site1 and our partnership positions all Coldwell Banker listings as Showcase Listings at no cost to our Sales Associates, giving our listings a higher level of exposure to potential consumers.

Trulia.com
Trulia.com was the winner of Business Week’s “Best of the Web, Real Estate” award in 2006. Trulia has more than 2 million visitors per month. All Coldwell Banker Residential Brokerage listings are featured on Trulia.com and updated daily.

Zillow.com
One of the most-visited real estate web sites, Zillow was the only Internet company named by Advertising Age magazine to its 2006 “Marketing 50” list of the most powerful consumer brands. Zillow’s online real estate community allows homeowners, buyers, sellers, and real estate professionals to find and share vital information about homes.

NYTimes.com
We are partnered with the number one newspaper web site in the world. NYTimes.com receives over 25 million unique visitors per month. Coldwell Banker Residential Brokerage listings priced over $400,000 and up are featured on NYTimes.com and updated daily.

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IHT.com
The International Herald Tribune is the premier international newspaper and their web site includes a select number of Coldwell Banker listings and receives 26 million page views per month. It is the web site of choice for the upscale international market, opinion leaders and business decisions makers.

Google Base™
We’re proud to be among the first national real estate providers to participate in Google Base™— a service that enables any content provider to submit any information that is searchable on Google. Your listing gets updated every 24 hours, making it easier to find on the search engine that accounts for 61% of all searches performed worldwide.

Yahoo! Real Estate™
Yahoo ranks as the world’s No.1 most visited web site portal and Yahoo! Real Estate™ is the second most trafficked real estate web site3. All Coldwell Banker Residential Brokerage listings are featured on Yahoo and are updated daily.

Frontdoor.com
Powered by Homes & Garden Television (HGTV), Frontdoor.com is a unique site,that in addition to the ability to search for homes, also includes articles and videos from original HGTV programming. All Coldwell Banker Residential Broker listings are featured on Frontdoor.com and are updated daily.

Cyberhomes.com
Owned by Fidelity National Real Estate Solutions, the Cyberhomes database includes more than 100 million property ownerships, sales and mortgage records covering more than 85% of the United States population.

Homefinder.com
Connecting home buyers and sellers to the most trusted sources for local real estate—the real estate section of newspaper web sites, Homefinder.com offers a network of more than 140 online newspaper real estate sites and more than 3 million property listings nationwide.

WallStreetJournal.com
All properties over $500,000 are distributed to the leading provider of business and financial news and analysis. WSJ.com has over 17 million monthly unique visitors.

Enormo.com
The world’s largest property portal with listings in over 50 countries, Enormo’s interface presents property views in the user’s own language.

AOL® Real Estate
AOL® Real Estate helps make your home listing available to the entire AOL® online community.

Homes.com
Homes.com is a leading provider of real estate services, including property listings, brand advertising and marketing solutions, both online and in print. It has over 4 million monthly visitors and over 125 print publications.

Text Messaging & Mobile Web
Song Whale

Coldwell Banker offers agents and customers the convenience of getting property information via text messaging and mobile web. Buyers can text the special code seen on Coldwell Banker yard signs to 94253 and instantly receive property details on their phone. Buyers can also visit us online from their phone. Try it yourself. Just text CBPGH to 94253 and you’ll get a link to the mobile version of PittsburghMoves.com. Search 22,000 listings complete with descriptions and photos right from your web-enabled smart phone! Our mobile website averages 700 visitors per week viewing over 17 pages per visitor. Leads go directly back to agents for another business opportunity.

See how it works by watching this YouTube video.

Rapid Response
Lead Router

Our exclusive Rapid Response System, LeadRouter™, takes a buyer’s online inquiry and automatically converts it to a voice message. We send that voice message directly to the listing agent’s cell phone and, within seconds, the listing agent can connect with a potential buyer. Lead Router is provided at no cost to our agents. To watch a short lead router video, click here.

Search Engine Optimization
 

Coldwell Banker Real Estate Services, as a part of the world’s largest real estate brokerage firm, NRT LLC, has purchased thousands of search terms on Yahoo, Google and other search engines to prominently position PittsburghMoves.com as one of the top web sites. Sales Associates can offer sellers a comprehensive Internet strategy designed to expose their home to more buyers.

Online Transaction Management is Here
HomeBase

Today’s busy consumers demand immediate and instant access to their files, their documents, and their real estate agent. Well, we can definitely help them with the first two with Homebase™, our exclusive online transaction management system that enables a buyer, seller, vendor and agent to access the transaction online from anywhere so they can view progress, access documents or even send messages to get updates.

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"I definitely think HomeBase is beneficial and cutting edge."
— Janice Caputo-Green, top producer;
South Hills, PA




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